Growing up in the small town of Las Cruces New Mexico, founder Nick Rojas knew barbershops were few and far between. The experience was always the same—quick, simple, and without much culture or identity. After moving to Dallas, TX, Nick was introduced to a completely different barbershop lifestyle. There, a haircut wasn’t just a service; it was an experience. The attention to detail, the elevated atmosphere, and the sense of style were on another level. That exposure inspired Nick to learn the craft, blend the big-city swag with his own personal touch, and bring something meaningful back home. Nick wanted to give Las Cruces a barbershop experience rooted in culture, style, and community.

The mission of Red’s Barbershop is to deliver the best haircut experience possible while building real connections with every person who sits in our chairs. It’s more than just an average haircut—it’s the attention to detail, the signature cuts, the hot-lather shaves, and the atmosphere that acts as a social hub for culture and conversation. Red’s aims to create a space where people feel valued, confident, and part of something bigger, all while raising the standard of what a barbershop experience can be in Las Cruces.